Midway Couture Demi-Plus Haircolor is the perfect solution for clients who want natural-looking gray blending and the lastingness of a permanent color with the gentleness of a semi-permanent color. The specialized ingredients allow up to 75% gray/white coverage with only slight tonal changes, creating brilliant haircolor with multi-dimensionalhighlights. The Keratin Protection Complex gives hair incredible shine, while it conditions, stabilizes and strengthens the hair structure to provide long-lasting results.

• Slightly alters natural pigment. Offers the gentleness of semi-permanent and the lastingness of permanent color.
• Low-ammonia haircolor ensures equalization of color deposit and superb blending on gray/white hair.
• Blends up to 75% gray/white hair, making it the choice for gray blending with natural dimensions.
• Deposit-only within two levels of the natural color, so itís ideal for level-on-level and tonal changes.
• The ideal client: Graying clients who want to restore their natural color with long-lasting results.